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Innergy Landing Page

Innergy is a service offered by Healthways to help its users manage their weight.

Project Overview

My role
Visual Design & UX
Employees of medium to large companies
Adobe Photoshop & Illustrator

Reduce program abandonment

Healthways found that they were seeing a dramatic decline is user engagement after a few weeks of use. We found that users of the Innergy service we're unaware of how involved the program was & what to expect.


Create a landing page that would friendly, welcoming, & clearly set expectations about the program before sign up to encourage users to stick with the program.

My role

I was the only designer dedicated to the project. I worked alongside a copywriter to find the right tone & balance of content that was easily consumable by its audience. In addition to the layout & interactions I also illustrated the icons & devices seen throughout the page.

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Tracking made easy
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Encourage understanding not sign up. This can be an intense program for some people. I wanted to allow the user to first off get an idea of how in depth the Innergy program was at a glance, while giving them the freedom to bounce between modules & explore freely at their own pace.

Sign up anywhere

Every user has a different level of comfort & understanding about the program. In some cases there were returning users, sometime this was their first introduction. Someone could refresh their understanding of a module, learn more, & ultimately sign up at any point.