Innergy is a service offered by Healthways to help its users manage their weight.
Healthways found that they were seeing a dramatic decline is user engagement after a few weeks of use. We found that users of the Innergy service we're unaware of how involved the program was & what to expect.
Create a landing page that would friendly, welcoming, & clearly set expectations about the program before sign up to encourage users to stick with the program.
I was the only designer dedicated to the project. I worked alongside a copywriter to find the right tone & balance of content that was easily consumable by its audience. In addition to the layout & interactions I also illustrated the icons & devices seen throughout the page.
Encourage understanding not sign up. This can be an intense program for some people. I wanted to allow the user to first off get an idea of how in depth the Innergy program was at a glance, while giving them the freedom to bounce between modules & explore freely at their own pace.
Every user has a different level of comfort & understanding about the program. In some cases there were returning users, sometime this was their first introduction. Someone could refresh their understanding of a module, learn more, & ultimately sign up at any point.